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Hordes of marketing "experts" are promoting the value of wikis, social networks, and blogs. All the hype may obscure the real potential of these online tools.
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HOW MARKETING HAS GOT UNDER OUR SKIN
Branding used to be for products, then celebrities. Now it is something ordinary people do to themselves. Peter York traces the roots of a phenomenon that goes back to Dale Carnegie via Margaret Thatcher
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Derek Powazek - Spammers, Evildoers, and Opportunists
Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned.
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Barry Schwartz on the paradox of choice
Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.
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The Win Without Pitching Manifesto
A manifesto for firms that have made the difficult business decisions and transformed themselves and the way they go about getting new business. These firms have resisted the industry-wide pressure to tow the free-pitching line...
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A series of professional observations about package design practices within specific product categories. Each report exposes design patterns recognized in a specific product category, revealing opportunities for your product to compete for consumers.
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This is how Social Media really works
So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about…
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